The days of making do with second-best or second-hand is almost over. Prepare for second to none

This is Steven Knight, creator of the Peaky Blinders, and I’m pleased to announce that on October 17th we are launching the new gentlemen’s clothing range designed for men who want to wear the real thing.  Though our clothes are inspired by styles from a different era, our look is cutting edge, because quality is timeless.  We believe that, once again, men want swagger in what they wear and Garrison Tailors will offer swagger and style.

On launch day we will be offering tweed caps, silk scarves and pocket squares as well as the famous Henley T-Shirt.  Our range of three piece hand-made tweed suits are on their way too.   We cut no corners when we cut our cloth.  Garrison Tailors clothes are made by craftsmen using the very best British fabrics.  Lots of manufacturers sew labels into their clothes saying ‘Made in Britain’.  But with ours there’s a difference…

Our clothes are not sent out to workshops abroad to be sewn.  All the stitching is done here in Britain. Every stitch, every thread.  Quality has come home.

This is a new venture which I initiated because so many people are responding to a particular look.  The people I am trusting to make it happen are the best in the business, with decades of experience.  Our tailors are old-school, enjoying new-school ideas.

Men are wearing caps again.  That’s great.  It’s not fancy dress, it’s not retro, it’s how men dress now.  But if you’re going to do it, do it right.  Wear the real thing.

To avoid confusion, here is a disclaimer which I am happy to include prominently rather than hide away in small print.  My good friends at the BBC (another timeless brand) and other producers have asked that we include the following text and we are more than happy to oblige.

‘Neither the BBC, Tiger Aspect Productions, Caryn Mandabach Productions or the cast of the TV series ‘Peaky Blinders’,  endorse the sale and marketing of the Garrison Tailors brand’.

We believe that our brand will endure, just like the clothes we make.  Our look will evolve and grow, along with the tastes of our customers.  Men are notoriously hard to buy gifts for.  Check out our range.  Everything we send out is packaged with care and will arrive as a perfect gift.  Our method of sizing and tailoring is state of the art, so we know Garrison Tailors clothes will always be a perfect fit on a special occasion.

Be among the first hundred customers and there’ll be a 10 per cent discount on your next purchase.  Whatever happens, on day one, October 17th, it will be the start of a new era in how men dress.

Best wishes,

Steven Knight